Industry Leader Helping Retailers Increase Margins
& Create a Unique Customer Experience
Teaneck, NJ (February 4, 2008) – Aetrex today announced iMatch, a unique sales program designed to provide a different way for footwear retailers to do business. iMatch offers retailers integrated footwear and orthotic packages to sell together to consumers, resulting in increased margins and an enhanced customer experience.
“As a leader in the industry, we wanted to find a way to meet the business needs of our retail partners,” said Larry Schwartz, CEO, Aetrex. “This program provides retailers with all the tools they’ll need to help differentiate themselves from the competition, increase margins and improve customer service and satisfaction.”
Aetrex’s state-of-the-art iStep technology enables sales associates to properly match the ideal footwear and orthotic styles for a customers’ specific footcare needs. As a result, the customer will be able to begin experiencing the benefits of customized comfort and immediately feel great on their feet.
“As soon as we heard about iMatch, we got right on board,” offered Rick Ravel, Owner Karavel Shoes. “This is the type of sales program the industry is looking for and where the future of footwear is headed.”
How iMatch Works
Through the iMatch promotion, consumers can enter to win the iMatch Shoetopia Vacation Sweepstakes. The iMatch Shoetopia Vacation Sweepstakes includes a three night trip for two to New York City -- hotel, airfare, two tickets to a broadway play and a $2,000 shoe shopping spree. In addition, all consumers who purchase an iMatch package can receive a free one-year subscription to one of ten elite, lifestyle magazines such as Runner’s World, Women’s Health and Fitness.
The retail outlet with the most consumer entries by December 31, 2008, wins an all expense paid trip for two to Super Bowl XLIII in Tampa, FL. Runner’s up will also receive prizes such as free trips to the Aetrex Elite Conference and NFL regulation footballs signed by Phil Simms, former New York Giants quarterback and current CBS
Sports Analyst. Additionally, to keep the excitement and momentum for the promotion going, each month a 37” flat screen TV will be given to the sales associates with leading iMatch sales.
The iMatch program will officially kick off at WSA Show on February 21 and run through the end of the year.
