AETREX NAMES FOOTWEAR INDUSTRY VETERAN BRUCE FINESTONE EASTERN REGIONAL SALES MANAGER
Teaneck, NJ (March 25, 2008) – Aetrex Worldwide announced today that Bruce Finestone has joined the company as Eastern Regional Sales Manager. Finestone, who has over 30 years in the footwear sales industry, will be responsible for building the brand and developing strategic, regional sales plans for Aetrex’s line of men’s and women’s dress, casual and high performance footwear. Aetrex is recognized as a world leader in comfort footwear as well as pedorthic footcare products and technologies.
“Bruce has cultivated numerous relationships over the years with top retailers,” said Larry Schwartz, CEO, Aetrex. “We anticipate that his expertise will enable us to surpass our sales goals for all of our lines.”
Finestone has previously played key roles in the launch of new products and brand building for major brands including Reebok International Ltd, Ellesse Footwear and Apparel, Rollerblade, Inc., RLX Polo Sport, Ralph Lauren Footwear and Ecco Receptor, among others. Prior to joining Aetrex he had been the national account representative for the licensee of Reebok Big & Tall and orchestrated the re-launch of the Sergio Tacchini Footwear and Apparel brand in the Northeast.
“It’s an exciting time to be joining Aetrex,” said Finestone. “They are truly making their mark and are now one of the fastest growing companies in the footwear industry today.”
Finestone started with Aetrex in March 2008 and will be based out of New York.
