Teaneck, NJ (July, 2008) – As a footwear retailer, wouldn’t you like your customers to be comfortable in every pair of shoes they wear?
Aetrex is helping retailers enhance their customer’s retail experience by providing a complete package of products and technology that allows the retailer to cater to the specific needs of each customer.
The heart of the package is iStep, Aetrex’s proprietary digital foot scanning system. The iStep is free and easy-to-use. Consumers simply step on the scanner and using thousands of barometric sensors and patented infrared foot scanning technology, their feet will receive a complete mapping, or blueprint, in less than 30 seconds. This blueprint will teach customers about the three essential elements of their feet - foot size, arch type and pressure points.
“Consumers who have experienced iStep love it because it provides them with a better understanding of their own feet and quickly gives retailers the essential information they need to provide customized comfort,” said Larry Schwartz, CEO, Aetrex. “With this information the retailer can quickly choose the ideal Aetrex footwear style and orthotic based on the individual’s specific footcare needs.”
After the scan, customers can select from Aetrex’s line of fashion-forward dress, casual and high performance footwear, as well as orthotics that help can provide immediate customized comfort. In addition to the footwear and orthotics, Aetrex offers socks with Copper Sole Technology. Copper has been lab tested and clinically proven to help prevent bacteria, fungi and odor - eliminating 99.9% of the bacteria and fungi in the sock.
But it’s not only about the consumer. “In today’s retail environment it’s more critical than ever to provide consumers with unique experiences, not available online or at mass merchandisers”, adds Schwartz. “Offering our complete package is a quick way for retailers to accomplish this while increasing sales and differentiate their business.”
To find out more about Aetrex and their custom fit program, stop by Booth #10165.
