Sleek, Flattering, Fashion-Forward Styles Mixes Comfort and Customization
Teaneck, NJ (July 24, 2008) – Aetrex Worldwide is pleased to announce that next week at WSA in Las Vegas, Booth #10165, they will be introducing a new, comprehensive collection of women’s footwear, the 2009 Essence Collection. This extraordinary collection offers consumers an uncompromised merger of fashion, function and customization.
Created by renowned footwear designer Susan Ryder, this expanded collection comes in three categories that together capture all aspects of life in our more casual yet challenging world: Essential Spirit, Essential Elegance and Essential Living.
“I was inspired to design new footwear that combined Aetrex’s core foundation of comfort and customization with a style strong enough to elicit an emotional response from the consumer,” said Ryder. “The new styles are luxurious underfoot and classically tailored. We believe they will quickly become pillars of the Aetrex brand.”
Made with soft, full grain leathers and elegant textiles, the collection consists of simple silhouettes that combine the hottest trends in the industry. In addition, all footwear in the Essence Collection features Aetrex’s patented Mozaic Customization Technology. With Mozaic, all styles can be immediately customized for each consumer to ensure the ultimate in comfort and function.
“These new designs show our continued commitment to create exciting, fashion forward styles without compromising the features and benefits that make Aetrex footwear unique,” said Larry Schwartz, CEO, Aetrex. “We believe that customizable footwear has never looked this good and we’re confident that this new collection will be embraced positively by retailers and consumers.”
Photos of the new lines can be found on Aetrex.com.
