AETREX AND PGA TOUR SUPERSTORES PARTNER TO HELP
AMATEUR GOLFERS IMPROVE PERFORMANCE
State-of-the-Art-Technology Helps with Balance & Swing Mechanics
Teaneck, NJ (August 27, 2007) - Aetrex Worldwide, Inc., the industry leader in golf orthotics, announced today it is once again partnering with PGA TOUR Superstores, offering iStep digital foot scanning technology at the World Amateur Handicap Championship in Myrtle Beach, SC, August 27-31.
“Every player in the tournament is invited to come to the Aetrex booth at the 19th Hole Expo to have an iStep digital foot scan and receive recommendations for proper foot orthotic products,” said Tom Cox, Director of Sales, Aetrex. “Once they have had the opportunity to play a few rounds in their custom selected Aetrex Lynco Golf Orthotics, they’ll see an improvement in their balance, swing, and overall foot heath.”
iStep provides the proper assessment of each player’s unique footcare needs and provides them with products that will offer optimum performance and comfort. The software instantly identifies an individual's foot type, pressure points and shoe size, and then recommends the most appropriate Lynco golf orthotic to match players’ foot type and shoe selection.
“The iStep technology is not just for tournament attendees,” Mr. Frank Fisher, Sr. Merchant, PGA TOUR Super Stores. “The iStep and Lynco products are available at all of the PGA TOUR Superstores giving every consumer an opportunity to have their feet scanned, and purchase the appropriate Lynco orthotic that will give them greater comfort and improved performance in their golf game.
Recommended by doctors and pedorthists worldwide, Lynco is recognized as the #1 golf orthotic system on the market today. Millions of pairs of Lyncos have been sold to consumers seeking the quality and support of custom-made orthotics at an over-the-counter price.
As a sponsor of the World Amateur Handicap Championship, Aetrex is also supplying Aetrex Copper Sole Socks to the participants. Copper Sole Technology has been lab tested and clinically proven to help prevent bacteria, fungi and odor - eliminating 99.9% of the bacteria and fungi in the sock. The copper socks also incorporate spandex, enabling the sock to comfortably hug the foot and leg. Aetrex Copper Sole socks are also available at all PGA Tour SuperStores.
“Socks with copper sole technology are the healthiest socks you can wear because they are unsurpassed in comfort, performance and odor protection,” added Tom. “Whether you spend the day on or off the course, when you get home you won’t want to take them off.”
About Aetrex Worldwide, Inc.
Aetrex Worldwide, with over 25 Certified Pedorthists on staff, is the industry leader in pedorthic footwear, the leading manufacturer of mid-priced orthotics and the No. 1 provider of foot scanning and measuring technology for retailers and the medical community. The $50-million dollar corporation, founded in 1946 and privately owned by the Schwartz family for three generations, is comprised of three divisions – Aetrex Performance Products, Aetrex Technology & Education, and Aetrex Therapeutic Footcare. For additional information, go to www.aetrex.com.
About PGA TOUR Superstore
PGA TOUR Superstore is owned and operated by Golf & Tennis Pro Shop, Inc. (GTPS) headquartered in Atlanta, Ga. Each Superstore is dedicated to providing consumers with exceptional selection, services and prices within an entertaining, interactive store environment. GTPS is now the PGA Tour’s exclusive PGA Tour partner for off course, off airport, retailing. PGA Tour Superstores now operates 8 stores in Georgia, South Carolina, and Texas.
