FOOTWEAR PLUS - July 2008
The Rising - Q & A with Larry Schwartz, CEO of Aetrex Worldwide
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AETREX ENABLES RETAILERS TO PROVIDE CUSTOM-FIT FOOTWEAR SHOPPING EXPERIENCE
Offers Complete Package of Innovative Products & Technology
Teaneck, NJ (July, 2008) – As a footwear retailer, wouldn’t you like your customers to be comfortable in every pair of shoes they wear?
Aetrex is helping retailers enhance their customer’s retail experience by providing a complete package of products and technology that allows the retailer to cater to the specific needs of each customer.
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AETREX ACQUIRES FOOT SCANNING FIRM
NEW YORK (June 24, 2008) – Aetrex Worldwide Inc. has acquired Fitracks Inc., a leading manufacturer of foot scanning hardware devices for the shoe industry.
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AETREX NAMES FOOTWEAR INDUSTRY VETERAN BRUCE FINESTONE EASTERN REGIONAL SALES MANAGER
Teaneck, NJ (March 25, 2008) – Aetrex Worldwide announced today that Bruce Finestone has joined the company as Eastern Regional Sales Manager. Finestone, who has over 30 years in the footwear sales industry, will be responsible for building the brand and developing strategic, regional sales plans for Aetrex’s line of men’s and women’s dress, casual and high performance footwear. Aetrex is recognized as a world leader in comfort footwear as well as pedorthic footcare products and technologies.
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AETREX ANNOUNCES iMATCH SALES PROGRAM
Industry Leader Helping Retailers Increase Margins
& Create a Unique Customer Experience
Teaneck, NJ (February 4, 2008) – Aetrex today announced iMatch, a unique sales program designed to provide a different way for footwear retailers to do business. iMatch offers retailers integrated footwear and orthotic packages to sell together to consumers, resulting in increased margins and an enhanced customer experience.
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AETREX WORLDWIDE NAMES SUSAN RYDER, WOMEN’S PRODUCT DIRECTOR
Industry Veteran Brings Extensive Footwear Experience & Fashionable Perspective to Women’s Footwear Lines -
Teaneck, NJ (January 31, 2008) – Aetrex Worldwide has named Susan Ryder as the company’s new Women’s Product Director. Ryder, who has worked as a product designer for the footwear industry for more than 20 years, will be responsible for incorporating a fresh design sense into all of Aetrex’s women’s footwear and developing a 2008 line that will appeal to the women’s and sports fashion markets. Aetrex is recognized as a world leader in comfort footwear as well as pedorthic footcare products and technologies.
“We have found just the right person for the job and couldn’t be more pleased to have Susan join us,” said Evan Schwartz, President of Aetrex. “She has been responsible for the successful design, development and launch of numerous brand name footwear lines, and I am confident that she will take our women’s footwear division to the next level.”
Ryder’s strength lies in developing and executing brand visions by producing ground-breaking, creative designs. She began her career as a product manager for Nike, and has held positions of increasing responsibility at several major brands, including Stride Rite Corporation, where she served as senior designer for Tommy Hilfiger Children’s Footwear, and KangaROOS, a division of Pentland Brands.
As an independent designer, Ryder was responsible for the creative direction of footwear products developed for Wilson’s Sporting Goods. She has also been awarded two function patents for Tennis footwear components.
Ryder started with Aetrex in December, 2007 and will be based out of Massachusetts. She holds a Bachelor of Fine Arts degree from the University of Michigan School of Art.
CHICKEN SOUP FOR THE SOLE - Teaneck NJ (December 13, 2007)
STAR LEDGER - By George E. Jordan
Joe Barazza, above, works on orthopedic shoes at Aetrex's headquarters in Teaneck, NJ. Aetrex, the world's largest seller of custom shoe inserts, is a privately owned business run by Richard Schwarts, below left, and his two sins, Larry and Evan.
Teaneck-based Aetrex stands out in growing comfort shoe market - Teaneck NJ (December 13, 2007)
When you meet Larry Schwartz, he doesn't look you in eye. That's because he's too busy checking out your shoes.
He can tell in an instant if you're among the seven out of 10 people who wear shoes that are too tight. He can tell by the signs of wear on the upper whether you have an abnormal instep.
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AETREX NAMES FOOTWEAR EXPERT JOHN BREWER
NEW DIRECTOR OF SALES, SHOE RETAIL CHANNEL
Teaneck, NJ (December 11, 2007) – Aetrex Worldwide announced today that John Brewer has joined the company as Director of Sales for the Shoe Retail Channel. A well known veteran in the industry with over 20 years experience, Brewer will be responsible for continuing the growth of footwear and footcare product sales in retail outlets across the country.
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AETREX, ENESLOW AND NFL VETERAN PHIL SIMMS HOST MONDAY NIGHT FOOTBALL PARTY TO BENEFIT SOLES4SOULS CHARITY FOOTWEAR DRIVE
- 3300 Pairs of Shoes Donated -
Teaneck, NJ (December 5, 2007) - Aetrex, Eneslow and NFL veteran and CBS Football Analyst Phil Simms hosted a Monday Night Football Party to benefit Soles4Souls Charity Footwear Drive on Monday night. As firm supporters of Soles4Souls, Aetrex and Eneslow donated 2,000 and 1,000 pairs of shoes respectively, contributing to Soles4Souls mission to impact the lives of people around the world with an indispensable item many people take for granted.
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PODIATRY MANAGEMENT
"Aetrex's iStep Offers Foot Scanning Technology for Selecting Footwear, Inserts, and Orthotics" - November 2007
FOOTWEAR INTELLIGENCE
"STYLE SUPRISES" - November 2007
SPECIALTY RUNNING RETAILERS PARTNERING WITH AETREX
WORLDWIDE FOR MARATHON INITIATIVES
Teaneck, NJ (October 25, 2007) - Aetrex Worldwide announced today that it is forging partnerships with specialty running and athletic retailers to create a comprehensive resource for runners and athletes and ultimately help them perform at their best. The partnerships are in conjunction with local retailers in markets hosting marathons during the 2007-2008 season.
Aetrex, pioneers in applying pedorthic expertise to high performance footwear products and technologies, will partner with the Baltimore Running Company at the Marine Corp Marathon. Together they will host a booth at the Marine Corp’s Health and Fitness Expo held at the D.C. Armory in Washington, DC October 25-27, 2007. Aetrex will offer runners an opportunity to have their feet scanned using its iStep digital foot scanning technology, which instantly identifies the runner’s individual's foot type, pressure points and shoe size, and then recommends the most appropriate shoes and foot orthotic products.
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KENS 5 Eyewitness News
San Antonio, TX (October 5, 2007) - Some podiatrists are asking their patients with athlete's foot to try a special type of sock with copper fibers woven into the soles
The Aetrex Athletic Socks with Copper Sole Technology are registered with the Food and Drug Administration as a medical device.
The company claims the socks help relieve burning and itching as well as keep the feet dryer. Aetrex also claims the copper never washes out of the socks.
The socks range in price from $12 to $28 and are sold online at www.dales-shoes.com/aetrexsocks.htm as well as in some stores around the country.
Shoe business hopes for good fit in Livermore Falls
SUNJOURNAL.com - By Donna M. Perry , Staff Writer
LIVERMORE FALLS, ME (September 9, 2007) - A manufacturer of orthopedic products wants to move to Livermore Falls to set up a light manufacturing operation and a retail store at the former roller skating rink on Park Street.
It's also looking for any assistance the town or state may have to help grow the business, including a tax increment financing agreement that would put it on the same playing field as businesses in state-sanctioned Pine Tree Zones.
Bruce MacDonald, vice president of Pine Tree Orthopedic Lab now located in North Leeds, explained to selectmen Tuesday that the company was started in late November and is now housed in leased space at the North Leeds Building Supply store on Route 106.
"Our expertise is in comfort shoes for people who have foot problems and who want to prevent foot problems in the future," MacDonald said.
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AETREX AND PGA TOUR SUPERSTORES PARTNER TO HELP
AMATEUR GOLFERS IMPROVE PERFORMANCE
State-of-the-Art-Technology Helps with Balance & Swing Mechanics
Teaneck, NJ (August 27, 2007) - Aetrex Worldwide, Inc., the industry leader in golf orthotics, announced today it is once again partnering with PGA TOUR Superstores, offering iStep digital foot scanning technology at the World Amateur Handicap Championship in Myrtle Beach, SC, August 27-31.
Every player in the tournament is invited to come to the Aetrex booth at the 19th Hole Expo to have an iStep digital foot scan and receive recommendations for proper foot orthotic products,” said Tom Cox, Director of Sales, Aetrex. “Once they have had the opportunity to play a few rounds in their custom selected Aetrex Lynco Golf Orthotics, they’ll see an improvement in their balance, swing, and overall foot heath.”
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AETREX WORLDWIDE "GRAMERCY COLLECTION,"
DEBUTS ON REUTERS BILLBOARD IN MID-TOWN MANHATTAN - AUGUST 3, 2007
AETREX WORLDWIDE DEBUTS THE "GRAMERCY COLLECTION,"
THE COMPANY'S FIRST LINE OF MEN'S DRESS SHOES
New Collection Combines Contemporary Style with Pedorthic Customization
Teaneck, NJ (July 30, 2007) - Finally, comfort, function and style are intertwined. Aetrex Worldwide, Inc. today announced the unveiling of the “Gramercy Collection,” a unique line of men’s comfort dress shoes with pedorthic benefits. The collection’s styles aim to appeal to a younger market in addition to the company’s current loyal base of baby boomers and seniors.
“This year, it’s the design that will be noted in our new line,” said Larry Schwartz, CEO, Aetrex Worldwide, Inc. “We have developed great looking shoes with therapeutic benefits. Consumers are going to try on our dress shoes and feel like they are in sneakers.”
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AETREX WORLDWIDE UNVEILS NEW HIGH PERFORMANCE FOOTWEAR STYLES
Teaneck, NJ (July 30, 2007) - Athlete Alert: Say so long to shocks, discomfort and sweaty feet during high impact runs and workouts! Aetrex Worldwide, Inc. today unveils its newest styles of high performance footwear, featuring the highest standards in comfort, breathability and performance. The collection, which includes Runners, Cross Trainers and Trail Runners, combines Aetrex’s unique pedorthic benefits with technologically-advanced materials.
“Our high performance line provides the stability and shock attenuation needed during high impact activities,” said Larry Schwartz, CEO, Aetrex Worldwide, Inc. “We have designed ultra light-weight, sleek-styled performance footwear that can be customized to any individual’s fit, foot type and particular pressure points. The result is the most comfortable and customizable shoes available to today’s consumers.”
Aetrex High Performance Footwear, featuring over 15 designs each for men and women, contains multiple biomechanical features that ensure optimum foot health and comfort.
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Aetrex Worldwide, Inc. to Make Debut at the 2007 Boston Marathon (Booth #721)
Teaneck, NJ (April 12, 2007) - Aetrex Worldwide, Inc. has announced that they will be exhibiting at the 2007 Boston Marathon from April 13 to 15, 2007. Aetrex is recognized throughout the medical community as the leader in pedorthic footcare products and technologies. The company is continuing their national consumer awareness campaign in Boston to educate marathon runners on the benefits of pedorthic products. Their consumer show debut was at the City of Los Angeles Marathon in March 2007.
Aetrex 2007 City of Los Angeles Marathon Participation a Success
Teaneck, NJ (March 08, 2007) -On March 3 and 4, 2007, Aetrex Worldwide, Inc. participated in their first consumer marathon exhibition at the City of Los Angeles Marathon in Los Angeles, CA. This noteworthy event market the beginning of a national campaign that Aetrex has launched to educate the public about pedorthics and the importance of footcare for marathon participants.
Aetrex Introduces New iStep Flat Panel Package with the PGA TOUR Superstores
Teaneck, NJ (March 7, 2007) - Aetrex Worldwide, Inc. has announced the introduction of its new iStep Flat Panel Technology Package with the PGA TOUR Superstores, of Atlanta, Georgia. The analysis system will recommend the Lynco Golf Orthotics and golf footwear. Lynco Golf Orthotics gives to the golfer improved balance, which will result in an improved swing, foot health, and golf experience.
Aetrex Worldwide, Inc. Makes Consumer Show Debut at the City Of Los Angeles Marathon (Booth #723)
Teaneck, NJ (March 1, 2007) - Aetrex Worldwide, Inc. has announced that they will be exhibiting at the 2007 City of Los Angeles Marathon on March 3 & 4, 2007. Aetrex is recognized throughout the medical community as the leader in pedorthic footcare products and technologies. The company will be launching a national consumer awareness campaign in Los Angeles to educate marathon runners on the benefits of pedorthic products.
Aetrex Introduces Socks With Copper Sole Technology™
Teaneck, NJ (January 8, 2007) - Aetrex Worldwide, Inc. is pleased to introduce its ground-breaking new sock line made with Copper Sole Technology. Aetrex Copper Socks have been tested in FDA Certified labs and has been found to eliminate 99.9% of several bacteria and fungi to control odor. Unlike any other sock, Aetrex Copper socks rejuvenate the skin and improve texture and appearance. In addition, the socks wick away moisture to keep feet healthy, cool and dry. All Aetrex copper socks are made with Cupron™ Yarn.
Aetrex Worldwide Donates 7,000 Pair of Shoes to Victims of Hurricane Katrina
Leading Footwear Company provides aid to displaced Veterans and their families
Teaneck, NJ (September 21, 2005) - Aetrex Worldwide has sent a heartfelt donation of 7,000 pair of shoes this week to aid victims of Hurricane Katrina. Aetrex is a leader in the footwear and footcare industries, with many well known brands including Aetrex and Apex Footwear, Lynco Orthotics, iStep Technologies, Foot.com and more.
Over 6,000 pair of Aetrex Footwear were donated to the Veteran’s Administration in Hammond, LA to aid displaced Veterans and their families. In addition, 500 pair have been donated to United Methodist Church in Jackson, MS and 250 pair were given to Southern Prosthetic Supply Co. in Alpharetta, GA in support of their philanthropic effort.
Phil Simms Introduced as new spokesperson for Aetrex Worldwide
Former Super Bowl MVP represents leading footcare company
Teaneck, NJ, (June 2, 2005) - Former NFL quarterback Phil Simms has joined New Jersey based Aetrex Worldwide, Inc., a leading manufacturer of footwear and footcare products, as their corporate spokesperson. Simms was the MVP of Super Bowl XXI and is currently the #1 football analyst for CBS.
Aetrex® Athletic Footwear Enters the Race
Teaneck, NJ (May 2004) - Athletic Intelligence has finally arrived. Apex Foot Health Industries, which has been manufacturing world-class footcare products including Lynco Orthotics, Anti-Shox Insoles and Ambulator Therapeutic Footwear for more than 50 years, has introduced its first athletic shoe line, Aetrex® Performance Footwear.
