Aetrex® Opens Its First State-Of-The-Art Retail Concept Store, Offering Consumers the First Step Towards Foot Health & Wellness
Flagship Location is in Englewood, New Jersey
Grand Opening Celebration is Saturday, June 4
TEANECK, N.J. (May 16, 2011) – Aetrex Worldwide Inc., one of the fastest growing companies in the footwear industry and a global leader in comfort and wellness footwear products, is proudly opening the doors to its first retail concept store in Englewood with a Grand Opening Celebration June 4. Aetrex will offer promotions and activities for the entire family including a 25% off promotion on all merchandise, hourly raffles, ice cream and more. The 2,400 square-foot store located at16-18 East Palisade Avenue in the heart of the shopping district, will feature the most advanced technology in the footwear industry and the healthiest shoes on the market today.
“We encourage everyone to visit the store,” said Robin Pulewitz, Aetrex Store Manager. “It will feature state-of-the-art interactive technology that will bring customers one step closer to a healthy and active lifestyle by matching them with products designed for their specific needs.”
Customers will enjoy a one-of-a-kind shopping experience, exceptional service, and insight needed to take their first step towards foot health and wellness without compromising on the highest fashion standards.
The iStep Wave, Aetrex’s revolutionary digital foot scanning technology will be prevalent throughout the space. Incorporating state-of-the-art digital scanners and pressure sensors, iStep accurately measures foot size and determines arch type and pressure points in less than 30 seconds. Once scanned, the iStep immediately custom selects footwear and orthotic styles for the individual’s needs. The foot scan is then instantly displayed on the monitor and can be sent virally via MMS or email to customers.
Consumers can also interact with one of two Aetrex “Magic Tables” powered by Microsoft® Surface® Technology. This highly innovative touch screen technology enables customers to learn about Aetrex products simply by placing the shoe on the graphical interface and watching the table reveal its features and benefits in a fun, animated manner. Customers can resize and rotate images and look up additional information with a simple touch. This rich and engaging experience will transform shopping in a whole new way. In addition to product information, the Magic Tables will offer fun, entertaining games and graphics for children, to help keep them occupied while parents shop.
And for the really tech savvy customer, the latest mobile POS technology by Apple® streamlines the whole purchase process right up until you leave the store. With a simple barcode scan, the handheld mobile device checks for inventory and allows you to pay for your purchase with a credit card swipe while an electronic receipt is sent to your email.
“We are really excited to have partnered with renowned global architecture and design firm Gensler to design the store and create a high-tech space that is warm and inviting. We believe that our customers will love the in store experience that has been created,” says Larry Schwartz, Aetrex CEO. “A quick glance around reveals eye-catching graphics, high end millwork, private analyses and fitting areas shaped like the Aetrex corporate logo, comfortable seating, and an oversized stock room to make sure the store always has what you are looking for.”
What’s in Stock -- Fashionable & Functional Footwear
Fashion, function and quality are at the forefront of all Aetrex products. All styles are crafted with care to meet the highest standards in design, incorporate cutting edge technologies and offer unmatched customization and adjustability.
Sandalistas: Cork Comfort and Customized Comfort
Essence Collection: Boots, Heels, Loafers, Wedges and Comfort Casuals
Berries: Boots, Clogs, Slip-Ons, Zip-Ons and Mary Janes
Athletic: Fitness Trainers, Performance Runners, Trail Runners and Walkers
Gramercy Dress/Casual Collection
Lexington Dress/Casual Collection
Ariya Dress/Casual Collection
Cobble Hill Casual Collection
Women and Men
Custom Select Series Orthotics
Copper Sole Socks
Store Location and Hours
16-18 East Palisade Ave
Englewood, NJ 07631
Monday - Saturday, 10am to 7pm
About Aetrex Worldwide, Inc.
Aetrex Worldwide, Inc. is widely recognized as the global leader in comfort and wellness footwear products. With fashion, function and quality at the forefront, Aetrex designs and manufactures therapeutic, casual, dress, sandal and athletic footwear for both men and women. Aetrex also developed iStep, the world’s leading digital foot scanning technology, designed to accurately measure feet and determine foot type and pressure points. It is also renowned for its over-the-counter Lynco Orthotics, the world’s #1 foot orthotic system. The New Jersey-based corporation was recently named one of New Jersey’s Top 100 Privately Held Companies and one of NJBIZ’s Top 30 Manufacturing Companies. It has remained privately owned by the Schwartz family for three generations. For additional information, please visit www.aetrex.com