After accumulating 5,000 matching data points, as defined by being able to match a 3D foot scan to an in-store footwear purchase, the store will have the option to upgrade their FitStarter program to FitGenius.

Aetrex’s FitGenius AI platform, available within the Albert software and as a plug-in for retailers’ websites, can dramatically reduce your e-commerce footwear returns and create a more personalized customer experience. It works by matching a customer’s unique 3D foot profile & fit preference data with the shoe purchase history of similar profiles to help shoppers get the right fit on the first try.

The process begins with a 3D foot scan in store. Consumers are able to instantly view their 3D measurements and receive their unique foot profile data via email. Retailers who fully integrate the program can then have FitGenius recommendations appear wherever the consumer shops- whether in store, on their website, or through their email blasts and social media channels.